Hero Pleasure Plus Xtec 110: Within India’s bustling two-wheeler market, where practicality often overshadows personality, the Hero Pleasure Plus Xtec 110 emerges as a refreshing contradiction.
This isn’t merely another entry in the crowded scooter segment—it’s a thoughtful reimagining of what an everyday commuter can be when engineers and designers refuse to accept that affordability must come at the expense of features, style, or riding enjoyment.
As urban mobility evolves and consumer expectations rise, the Pleasure Plus Xtec represents Hero MotoCorp’s compelling vision for the future of accessible transportation.
Hero Pleasure Plus Xtec 110 Evolution of an Icon
The Pleasure nameplate has been a mainstay in Hero’s lineup for nearly fifteen years, establishing itself as a reliable presence in a market characterized by constant change.
Yet the latest Xtec iteration represents the most significant evolution in the model’s history—one that acknowledges its heritage while decisively stepping into contemporary expectations.
“We approached the development of the Pleasure Plus Xtec with a fundamental question,” explains Rajiv Bajaj, Head of Product Development at Hero MotoCorp.
“How do we honor what customers have always loved about the Pleasure while introducing technology and features that today’s riders increasingly view as essential rather than optional?”
The answer to that question materializes in a scooter that maintains the approachable character and nimble handling that defined previous generations, while integrating a host of modern touches that elevate the ownership experience.
This delicate balance between continuity and progress is immediately evident in the design language, which retains the model’s distinctive silhouette while incorporating more contemporary details and finishes.
Longtime Pleasure owners will recognize the familiar proportions and friendly face, yet note the more sophisticated treatment of surfaces, sharper LED lighting elements, and premium touches like machined aluminum footpegs and contrast stitching on the seat.
These evolutionary rather than revolutionary changes acknowledge that radical redesigns aren’t always necessary—sometimes thoughtful refinement better serves both the product and its loyal customer base.
Engineering Refinement: The Heart of the Matter
Beneath the updated styling, the Pleasure Plus Xtec’s 110.9cc single-cylinder engine represents a masterclass in incremental improvement.
While the basic architecture remains familiar, Hero’s engineering team has implemented numerous refinements that collectively transform the riding experience.
The air-cooled, fuel-injected powerplant delivers a modest 8.1 horsepower and 8.7 Nm of torque—figures that seem unassuming on paper but translate to surprisingly spirited performance in real-world conditions.
What numbers alone can’t convey is the engine’s remarkably smooth character, with vibration levels noticeably reduced compared to previous generations thanks to a redesigned balancer shaft and revised engine mounting system.
“We specifically focused on refinement rather than outright performance increases,” notes Sushant Singh, Senior Powertrain Engineer at Hero MotoCorp.
“Our research consistently showed that for typical Pleasure riders, how the power is delivered matters more than maximum figures. Smooth, linear response and reliability were the priorities.”
This approach pays dividends in everyday riding. The scooter accelerates cleanly from a standstill with minimal hesitation, a characteristic particularly appreciated in stop-and-go traffic where prompt response can make the difference between smoothly merging or being stranded at an intersection.
The continuously variable transmission (CVT) has been recalibrated as well, offering better initial pickup while maintaining efficient cruising behavior.
Fuel efficiency, a critical consideration for cost-conscious commuters, has improved by approximately 7% compared to the previous model, with the Pleasure Plus Xtec delivering a claimed 58 kilometers per liter under standard testing conditions.
Real-world efficiency typically ranges between 50-53 kmpl depending on riding conditions and style—impressive figures that translate to approximately 300 kilometers between fill-ups of the 5-liter fuel tank.
“The efficiency improvements aren’t the result of any single major change,” explains Singh. “Rather, they come from dozens of small optimizations—everything from reduced internal friction through improved surface finishes to more precise fuel injection mapping and enhanced cooling. These incremental gains add up to meaningful benefits for the consumer.”
Ride Quality: Comfort in the Concrete Jungle
Urban riding in India presents unique challenges—congested streets, frequently poor road surfaces, and the need for nimble maneuverability.
The Pleasure Plus Xtec addresses these realities through a suspension system that prioritizes comfort without sacrificing handling precision.
The front end features a telescopic fork with 90mm of travel, replacing the link-type suspension of earlier generations.
This seemingly simple change dramatically improves the scooter’s ability to absorb small road imperfections, particularly the high-frequency bumps common on concrete surfaces that can transmit fatigue-inducing vibrations to the rider.
The rear retains a spring-loaded hydraulic damper, but with revised damping rates that complement the front suspension’s more sophisticated action.
“The switch to telescopic forks represents one of our largest investments in this update,” notes Amit Sharma, Chassis Development Lead at Hero.
“It would have been easier and less expensive to retain the link-type setup, but our extensive road testing convinced us that the improvement in ride quality justified the additional cost.
When you’re commuting daily, even small improvements in comfort accumulate into a significantly better ownership experience.”
This focus on comfort extends to the ergonomics as well. The Pleasure Plus Xtec features a redesigned seat with dual-density foam—firmer underneath for support during longer rides, and softer at the surface for immediate comfort.
The seat height remains accessible at 765mm, accommodating riders of various statures, while the floorboard provides ample space for different foot positions during longer journeys.
The handlebar position has been subtly revised, now 15mm closer to the rider compared to the previous model.
This small change significantly improves comfort during extended rides by reducing reach and allowing a more natural arm position.
Combined with the reduced vibration levels from the refined engine, these ergonomic improvements make the Pleasure Plus Xtec notably more comfortable for daily use than its predecessors.
Xtec Technology: Intelligence for the Masses
Perhaps the most significant advancement in the Pleasure Plus Xtec lies in its technology integration—an area where commuter scooters have traditionally lagged behind more premium segments.
The “Xtec” designation, which Hero is extending across multiple models, signals a commitment to democratizing features once reserved for higher-priced vehicles.
The most visible manifestation of this approach is the new digital-analog instrument cluster, which combines a traditional analog speedometer with a multi-function digital display.
This hybrid approach maintains the intuitive readability of a physical dial for the most critical information while leveraging digital capabilities for secondary functions.
The digital portion includes a fuel gauge, odometer, trip meter, and service reminder—standard features in the segment—but also introduces more advanced functions like real-time mileage indication, eco mode indicator, and a side-stand engine inhibitor warning.
These additions provide practical utility rather than mere technological showboating, helping riders optimize their efficiency and maintain their vehicle properly.
Bluetooth connectivity, increasingly expected by tech-savvy consumers, comes standard on the Xtec model.
Once paired with Hero’s mobile application, the system enables call and SMS alerts displayed on the instrument panel, along with missed call notifications.
While not as comprehensive as the connectivity features found on premium motorcycles, these basic functions address the essential need to stay connected without the dangerous distraction of checking a phone while riding.
“The connectivity features were carefully selected based on extensive user research,” explains Priya Kapoor, Head of Connected Vehicle Technology at Hero.
“We identified the specific notifications that riders found most valuable while avoiding information overload or distractions. The goal was functionality that enhances the riding experience rather than complicating it.”
Beyond the instrument cluster, the Xtec’s technological advancements extend to its LED headlamp with integrated position lights—a safety feature that enhances visibility to other road users, particularly during dawn and dusk hours when many commuters are on the road.
The “follow-me-home” function keeps the headlight illuminated for a short period after the ignition is switched off, providing visibility when navigating poorly lit parking areas or approaching one’s front door after dark.
Security receives a significant upgrade as well, with the introduction of Hero’s integrated immobilizer system.
This feature prevents the engine from starting without the correct key, providing peace of mind in urban areas where two-wheeler theft remains a concern.
While immobilizers have long been standard in cars and premium motorcycles, their inclusion in the commuter scooter segment represents Hero’s understanding that security matters to all riders, regardless of their vehicle’s price point.
Design Details: Elevated Aesthetics
While functionality forms the foundation of the Pleasure Plus Xtec’s appeal, Hero’s design team hasn’t neglected the emotional aspects of ownership.
The scooter’s refreshed aesthetics incorporate numerous premium touches that elevate its appearance beyond its price point.
The color palette receives particular attention, with seven options ranging from understated matte black to the eye-catching “Jubilant Yellow” with contrasting graphics.
The premium variants feature dual-tone treatments with metallic finishes that catch light in a way that gives the scooter a more upscale appearance than its modest price might suggest.
Chrome accents are judiciously applied, highlighting key elements like the headlamp surround and side panel trim without appearing excessive or gaudy.
This restrained approach to brightwork represents a maturation of Hero’s design language—an acknowledgment that elegance often stems from knowing when to hold back rather than adding more elements.
“We approached the design refinement with the philosophy that every line and detail should serve a purpose,” states Anupama Radhakrishnan, Senior Designer at Hero MotoCorp. “The goal was sophisticated simplicity rather than complexity for its own sake.
In the commuter segment especially, long-term visual appeal comes from clean, purposeful design that ages gracefully rather than chasing momentary trends.”
This design maturity extends to practical details as well. The textured seat material not only provides better grip in various weather conditions but also demonstrates greater resistance to fading and wear than conventional materials.
The switchgear, often an area where cost-cutting becomes evident in commuter vehicles, features positive tactile feedback and feels substantially more robust than expected at this price point.
Even the instrument cluster housing, a component rarely given significant design attention in this segment, receives a three-dimensional treatment with multiple surface levels and premium finishes.
These small but noteworthy details collectively create an impression of quality that exceeds expectations—a theme that recurs throughout the Pleasure Plus Xtec.
Ownership Experience: Beyond the Product
Hero’s approach to the Pleasure Plus Xtec extends beyond the physical product to encompass the entire ownership journey.
The company has leveraged its unmatched service network—the largest in India with over 6,000 touchpoints—to implement several initiatives specific to Xtec owners.
The “Hero Sure” program offers comprehensive warranty coverage for two years or 30,000 kilometers, significantly exceeding industry standards in the segment.
This can be extended to three years through the Hero Extended Warranty program at minimal additional cost, providing peace of mind for owners planning longer-term ownership.
Maintenance costs, a critical consideration for value-conscious buyers, have been addressed through longer service intervals—now 6,000 kilometers or six months, representing a 20% increase compared to previous generations.
This reduction in scheduled maintenance frequency directly translates to lower ownership costs and greater convenience for busy commuters.
The Hero mobile application supplements these traditional service aspects with digital convenience.
Owners can schedule service appointments, receive maintenance reminders, access their service history, and locate nearby dealerships through the interface.
The app also provides riding statistics and efficiency data, allowing owners to track and potentially improve their fuel consumption over time.
“The digital aspects of ownership are increasingly important even in the commuter segment,” notes Vivek Sharma, Head of Customer Experience at Hero MotoCorp.
“Today’s rider expects the same digital convenience in their vehicle ownership that they experience in other aspects of their lives.
Meeting these expectations required us to think beyond traditional definitions of what a commuter scooter should offer.”
This holistic approach to ownership has resonated strongly with buyers, contributing to the Pleasure Plus Xtec’s impressive customer satisfaction ratings.
According to Hero’s internal surveys, 87% of owners report being “very satisfied” with their purchase—a figure that places it among the highest-rated models in the company’s extensive lineup.
Market Position: Balancing Accessibility and Aspiration
The Pleasure Plus Xtec occupies a fascinating position within Hero’s portfolio and the broader market.
With a starting price of ₹69,500 (ex-showroom), it resides firmly within the accessible commuter segment, yet offers features and refinement that create a distinctly premium feel relative to its competitors.
This positioning represents a deliberate strategy to appeal to both practical commuters seeking reliable transportation and increasingly sophisticated first-time buyers who expect modern features despite budget constraints.
By offering Bluetooth connectivity, LED lighting, digital instrumentation, and enhanced security in a package that remains financially accessible, Hero has created a compelling value proposition that bridges utilitarian and aspirational motivations.
The market response has validated this approach, with the Pleasure Plus Xtec consistently outselling its predecessor by approximately 35% since its introduction.
Particularly noteworthy is its success among younger riders and women—two demographics crucial to long-term growth in the Indian two-wheeler market.
“What we’re seeing is a new generation of commuter who doesn’t accept that basic transportation must be basic in features or experience,” explains Naveen Chauhan, Head of Sales and Marketing at Hero MotoCorp.
“The Pleasure Plus Xtec speaks to this evolved consumer by delivering the essential reliability and efficiency expected in the segment while also providing the modern touches that were once exclusive to premium vehicles.”
This balanced approach positions the Pleasure Plus Xtec not merely as a successful product but as a harbinger of where the entire commuter segment is heading—toward vehicles that respect budget constraints without compromising on the features and refinement that enhance the ownership experience.
Hero Pleasure Plus Xtec 110 Conclusion: Redefining Expectations
In a market segment often defined by pragmatic considerations and cost constraints, the Hero Pleasure Plus Xtec 110 stands as evidence that practical transportation need not be devoid of personality, technology, or refinement.
By thoughtfully integrating modern features while maintaining the accessibility and reliability that formed the foundation of the Pleasure’s appeal, Hero has created a scooter that satisfies both rational and emotional aspects of ownership.
The Xtec’s significance extends beyond its sales figures or technical specifications. It represents a philosophy that democratizes desirable features and quality touches, challenging the notion that commuter vehicles must accept substantial compromises.
In doing so, it has not only elevated expectations within its segment but also demonstrated Hero MotoCorp’s understanding that today’s value-conscious consumer seeks value beyond mere affordability.
As urban mobility continues to evolve and consumer expectations rise accordingly, the Pleasure Plus Xtec offers a compelling vision of the future—one where technological advancement and thoughtful design enrich the everyday commute without placing it beyond financial reach.
In striking this delicate balance, Hero has created not just a successful product but a template for how commuter vehicles can evolve to remain relevant in an increasingly sophisticated marketplace.